Research Conducted

Research Methods Used

  • Focus Groups
  • Individual Depth Interviews
  • Internet Surveys
  • Mail Surveys
  • Market Segmentation Studies
  • Self-Administered Questionnaires
  • Web Surveys

Segments Researched

  • Consumers
  • Customers
  • Discharge Planners
  • Employees
  • Employee Benefit Managers
  • Employee Benefit Brokers
  • Farmers
  • Donors
  • Hispanics
  • Managed Care Companies
  • Mothers
  • Non-Users
  • Opinion Leaders
  • Paramedics
  • Patients
  • Physicians, Primary Care
  • Physicians, Specialists
  • Psychiatrists
  • Social Workers
  • Users
  • Veterinarians
  • Women's Centers
  • Wound Care
  • Workmen's Compensation Managers

Types of Studies Conducted

  • Advertising Tracking Studies (Image & Awareness)
  • Attitude and Usage Studies
  • Brand Development Studies
  • Community Health Needs Assessment Studies
  • Concept Positioning Studies
  • Corporate Strategy Studies
  • Customer Wants and Needs Studies
  • Customer Satisfaction Studies
  • Decision-Making and Selection Studies
  • Employee Satisfaction Studies
  • Exploratory Studies of Unmet Needs
  • Fund raising Studies
  • Image Enhancement Studies
  • Marketplace Feasibility Studies
  • Marketplace Perception Studies
  • New Venture Feasibility Studies
  • Patient Satisfaction Studies
  • Pricing Sensitivity Studies
  • Studies to Measure the SIze and Nature of a Market

Statistical Approaches Used

  • Cluster Analysis
  • Conjoint Analysis
  • Factor Analysis
  • Market Segmentation
  • Multiple Regression
  • Simple Regression